Kanzi® is an apple brand. Meaning only specially selected orchards can grow these fine premium apples. This guarantees the homogeneous Kanzi® quality and great look and taste. There are quite a few apple brands in the world. It’s good to know Kanzi® is in the top 3 of the world’s biggest apple brands.
From blossom to picking and packing, care and attention is lavished on each Kanzi®. An intense global technical network provides the Kanzi® growers with best practices to successfully grow the best Kanzi® apples possible.
Kanzi® quick facts:
A guaranteed premium quality apple with a long shelf-life and great display life.
A shiny, red-green apple with a distinctive shape and uniform size.
Firm, juicy flesh with a refreshing crunchy bite and a uniquely balanced sweet-tart flavour.
1. What consumers tell us
A premium apple for everyday eating
Good looks and great taste
Available everywhere and anytime
2. What retail tells us
A consistent and homogenous apple
A category leader in brand awareness and consumer preference
A premium product with a healthy margin
An apple with a great display and shelf life
Available year round
3. Kanzi® delivers!
Kanzi® is in the top 3 of world’s biggest apple brands
Kanzi® is available year round
Kanzi® brand awareness continues to grow and is supported by bold campaigns and supported on a country specific level
Kanzi® comes in attractive packaging that consumers recognise and love
Kanzi® sales are boosted with sampling, tastings and promotions
KANZI® IN YOUR BUSINESSSupported by an integrated marketing & communications concept
With Kanzi® in your business you will gain an important asset in your FP portfolio.
A strong brand, a category leader and continuous sales throughout the year.
Kanzi® uses the full mix of modern and classic marketing instruments to make sure your customers will continue to favor Kanzi®.
Facts and FiguresStrategy 2015
The Kanzi® brand is strong and brand awareness continues to grow. For 2015, the marketing strategy has been reinforced while maintaining the ‘seductive’ positioning of Kanzi®. Stay tuned for more information on the new campaign.
Kanzi® facts and flavoursSensual, Sweet, Seductive
Kanzi® is a natural cross of Gala and Braeburn that gives it an attractive, shiny red appearance and a refined flavour. The apple has a crisp firm bite with juicy aromatic flesh and optimal sweet to sour flavour ratio. Kanzi® is easily recognisable by its uniform size and red blush.
It's a Kanzi® world
Grown in Europe, USA, Chile, South-Africa, Australia, New Zealand.
Marketed globally across the continents.
YOUR KANZI® PARTNERS
Talk to the Kanzi® people who know your market and your customers.
Not sure who to contact?