THOUSANDS OF UK SHOPPERS SWITCH TO KANZI
7 out of every 10 shoppers pick Kanzi® as their new favourite apple*
This season we supercharged our marketing with the launch of a powerful new integrated campaign that invited UK consumers to experience the power of great taste and switch to Kanzi®. A natural cross between the Gala and Braeburn varieties, Kanzi® apples are loved by consumers the world over for their shiny firm, juicy skin with a refreshing crunchy bite and a uniquely balanced sweet-tart flavour. And to prove that UK consumers prefer Kanzi® too, and to encourage more retailers to stock up all year round, we launched our Kanzi® Big Switch campaign to give UK shoppers the chance to try our apples, experience the power of great taste and literally switch to Kanzi®.
*based on sampling with 3,600 shoppers, Nov 19